![]() ![]() Chinese visitors may be particularly interested in taking a ride aboard the spinning coaster themed to the cat and mouse antagonists. It turns out that cartoon frenemies Tom and Jerry are huge in China. Other major markets will include Russia and Asia, especially the Chinese who have been using their rising income to travel more. Van Roden says that in addition to the Middle East, the centrally located park will largely pull from Western Europe. Which raises some questions: Who will be coming to the new park? And will they be familiar with the Hollywood studio’s stable of stars? Sure, Superman has nearly universal appeal. World Abu Dhabi are the Jetsons, Scooby-Doo, and Elmer Fudd. “But honestly, when kids are walking through a park and see Batman walking down the street, those are the things that are really amazing.”Īmong the other characters walking down the streets at Warner Bros. “We build these muscular, complex, computerized rides,” says Peter van Roden, senior VP for Global Themed Entertainment at Warner Bros. A flying theater ride (think: Disney’s Soarin’) featuring Green Lantern sets sail across the galaxy, and guests are deputized as superheroes to help save the planet in the dark ride, Justice League: Warworld Attacks. Similar to a groundbreaking Harry Potter-themed ride developed by Universal, the vehicles swoop and dive through both scenic sets and in tandem with media projected onto screens. Batman: Knight Flight, for example, takes passengers on a simulated journey high above Gotham City using robotic arm technology. With a $1 billion price tag, it offers a sizeable collection of attractions, some of which are quite sophisticated. That makes it one of the world’s largest indoor theme parks. World Abu Dhabi is tucked inside a sprawling building. ![]() Unlike those places, however, Warner Bros. At 22 acres, it’s fairly small when compared to standard-bearers such as Disneyland and Universal Studios Florida. The latest gate to open in the United Arab Emirates, it is part of the country’s bold plan to reshape itself as a tourist destination-with a heavy emphasis on theme parks. Those are Six Flags’ hallmarks, but the park is not one of the all-American chain’s properties. It has roller coasters, rides themed to Batman and Wonder Woman, and characters such as Bugs Bunny and Daffy Duck ready to pose for photos. World Abu DhabiĪ major new theme park opened on July 25. ![]()
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